Repurpose.io: Web App Modernisation and Infrastructure Optimisation

Overview

Repurpose.io, a fast-growing content automation platform, required a scalable and reliable infrastructure to support increasing demand and improve operational efficiency.

Assembly modernised the platform on AWS using containerisation and managed services, implementing a continuous operational support model.

This resulted in improved scalability, faster deployments, and significant cost optimisation.

Industry: SaaS / Content Automation.
‍Growth stage: Scaling platform with increasing demand.
‍Key need: Scalability, reliability, and operational efficiency.

The Challenge

Scaling a Content Automation Platform Without Limits

As Repurpose.io grew, the platform faced limitations in scalability, deployment speed, and operational visibility.

The existing architecture required significant manual effort to maintain and lacked the flexibility needed to support rapid growth.

There was also a need to improve reliability, reduce operational risk, and strengthen security controls.

The Process

Modernising Infrastructure with AWS and Managed Services

Assembly redesigned the platform using a modern AWS-based architecture focused on scalability, resilience, and operational efficiency.

The solution combined containerisation, managed database services, and infrastructure automation to reduce operational overhead and improve deployment speed.

Key improvements included:

• Migration to containerised workloads using Amazon ECS and AWS Fargate
• Database modernisation using Amazon Aurora with Multi-AZ and read replicas
• Implementation of CI/CD pipelines using GitHub Actions for faster and more reliable deployments
• Adoption of Infrastructure as Code using AWS CDK for consistency and scalability
• Integration of monitoring and security services for full operational visibility

In addition, a managed services model was implemented to ensure continuous monitoring, incident response, and ongoing optimisation.

Managed Services

Assembly provides ongoing managed services for the environment, supporting operational continuity and performance.

The engagement includes continuous operational support, where Assembly is responsible for monitoring, incident response, infrastructure maintenance, and ongoing optimisation.

This approach ensures the environment remains performant, secure, and resilient as the workload evolves.

Scope of Services:

• Monitoring using Amazon CloudWatch and Datadog
• Incident management through alerting and ticket-based response processes
• Problem management including root cause analysis and backlog tracking
• Infrastructure maintenance and patching activities
• Backup and resilience through Multi-AZ deployment and automated backups
• Security monitoring using AWS native services
• Cost optimisation activities including resource usage review and scaling adjustments

The Results

‍Faster Deployments, Lower Costs, Higher Availability

• Availability: 99.9% availability SLA
• Performance: Deployment time reduced by ~60%
• Cost Optimisation: Up to 70% reduction in compute costs (Fargate Spot and optimisation strategies)
• Operational Efficiency: Improved monitoring visibility and faster incident response

Key Achievements:

• Containerised Architecture: Platform fully migrated to ECS Fargate
• Automated Deployments: CI/CD pipeline reduced manual effort and deployment risk
• Security Posture: Multi-layer security controls across network, application, and data layers
• Managed Operations: Continuous monitoring, incident response, and cost optimisation under ongoing managed services

Architecture Stack

Core Services

• Amazon ECS / AWS Fargate
• Amazon Aurora
• Amazon S3
• Application Load Balancer

Observability

• Amazon CloudWatch
• Datadog

Security & Governance

• AWS GuardDuty
• AWS Security Hub
• AWS WAF / AWS Shield
• AWS Config / AWS CloudTrail

Automation

• AWS CDK
• GitHub (CI/CD)